RE-TREE had a grand vision; to build a digital marketplace that made it easy for property owners to save and repurpose unique mature trees by buying, selling or relocating them.

Kind of like eBay, but for specimen trees.

As a result, property owners would benefit from having the means to quickly improve the aesthetics of their property while also saving trees that would otherwise be destroyed.

RE-TREE needed a partner to help make their vision a reality -- with the goal of timing the launch of an MVP to coincide with tree removal season.

Together with the RE-TREE team, we helped them define, refine and build their MVP in time for tree removal season.

We kicked things off with a deep discovery phase. Part of this process included identifying what an MVP would look like, and which features would be necessary based on stakeholder interviews and early feedback.

Then, we went to work.

We built a custom backend to support all the internal processes required for RE-TREE to function as a true marketplace. This included functionality around uploading trees, administration, CRM integration, message automation and a whole lot more.

Layered on top of the backend application, we designed and developed the face of RE-TREE; the website itself as well as several avatar-centric landing pages for message testing.